Email marketing is a simple and easy way to reach your customers. Better yet it allows you to easily segment your customers and send each group an email targeted to them.
After working with Staffordshire based Browns Distribution at the end of last year to rejuvenate their brochure for the New Year ahead. They engaged our email marketing services to help them introduce their brand to prospects.
The aim of the email campaign was to introduce prospects to the brand. To ensure that existing clients were aware of their full range of services and ultimately, to generate leads and sales over a series of three emails. The email campaign is also being supported by a direct mail flier, which also lists their services.
To ensure their email was successful and beneficial to their customers and prospects. We worked with the team at Browns Distribution to create a list of key messages which needed to be included in the email.
After working out the key messages and calls to action, we were able to create a visual. Then build an email which was inline with Browns Distribution’s branding and would get through contacts spam filters.
Before sending the email we also asked Browns Distribution to update key areas of their website. So that the website would support the email campaign and encourage any visitors from the email to download their brochure.
Our Email Marketing Works
The email successfully generated leads for Browns Distribution. One of which was a prospect they had been trying to get in touch with for the past 12 months and had been refused through the normal sales channel.
Using the stats, open rates and click throughs from the reporting system. The Browns Distribution Business Development Team were also able target effective follow ups.
If you want an email marketing campaign which works and delivers against your goals, get in touch with The Marketing People to find out more. Call us on 01543 387 047 or email us at contact@themarketingpeople.com