We are now recommended on the ‘Recommended Agency Register’, which we’re really happy about!
The Recommended Agency Register is an information portal designed to help clients choose their preferred marketing and creative agency partner. We are featured in the register for clients looking to source an effective design partner to deliver strategic planning, creative design and digital development. Continue reading
Facebook is making it easier for businesses to promote offers through their Facebook Pages, by releasing an ‘Offers’ feature.
The feature is still in its beta stage at the moment and is only available to a small number of ‘Local business’ Pages. However, Facebook say they will ‘launch offers more broadly soon’.
How do I create an offer?
The offers feature is incredibly simple to use and is as easy as updating your status.
Where you would normally type out a status, you click on the ‘Offer, Event +’ button and choose ‘Offers’. (As shown in the image below) Continue reading
On the 25th May 2012, the Cookie Directive comes into force, to give Internet users more privacy.
Cookies are small text files, which websites store on your computer when you first visit them. When you return, they can use the cookies to see if you’ve visited before or if you’ve changed any settings on the website, such as using a larger font.
First Party Cookies
This is a cookie which is used by the website you are visiting. For example, if you visit www.domain.com, it will save a cookie on your computer. Only www.domain.com can read this cookie.
Third Party Cookies
Third party cookies are cookies which are not set by the website you are visiting. For example, when you visit a website which has advertisement banners, the adverts are set by another website and a third-party cookie is used.
Instead of waiting for the Cookie Directive to come in, you can turn cookies off in your browser.
This article explains how to turn first and third party cookies off in; Google Chrome, Safari, Internet Explorer, Firefox and Opera. Continue reading
What is the cookie law?
On the 26th May 2012 EU Cookie Directive will come into force in the UK, to try to protect the privacy of internet users.
Cookies are small text files which contain data about a website and any interactions you’ve had with it, such as;
• If you’ve visited before.
• If you’ve asked to remain logged in.
• If you requested a certain text size.
They cannot carry viruses and they cannot personally identify you.
Continue reading
Unlike Facebook and LinkedIn, Twitter does not have a built in analytical tool, which means you need to go elsewhere if you want to find out how many interactions or mentions you’ve received or how well you’re engaging or how many people are following links back to your website.
No need to panic, we’ve reviewed six websites which offer free Twitter analytics and compiled what we consider to be the best ones, all in one handy post.
TwentyFeet – https://www.twentyfeet.com/
TwentyFeet allows you to see statistics from a chosen period of time, such as yesterday, last week or last month. Continue reading
Email marketing is a simple and easy way to target your customers and it doesn’t cost the earth.
The Direct Marketing Association (DMA) predict that for every dollar spent on email marketing, it will bring in $39.40, which works out as a return of £24.84 for every 63 pence spent on it. Continue reading
Meet The Marketing People’s furriest recruits, Chopsy (Pug) and George (French Bulldog).
The picture may trick you into thinking they’re lazing in the sun, not doing much. What they’re actually doing is guarding the office….with their eyes closed.
It’s not easy being a dog you know.
We want to know if you take your pets to work too?
Friday 30th March will see the new Facebook Timeline implemented across all Facebook Pages, whether you’re ready for it or not.
Whether you’ve been living under a rock or you daren’t look at the new features for fear of being confused, it’s time you had a crash course in Timeline. Continue reading
Direct Mail appears to be on the increase, according to a new article in CIM’s ‘The Marketer’ magazine (March/April 2012). From a slump in 2009 to around 1.4billion items – mostly due to the ever-increasing sophistication of email, the channel underwent resurgence in 2010 with over 1.7billion items in circulation.
This is something we have noticed, as last year we did the unthinkable and ‘actually designed and printed a 28pp showcase brochure’! We strongly believe that with the ever-increasing dominance of digital, there is now differentiation to be found in print.
Continue reading
Here at The Marketing People, we like to give charities a hand as they need all the promotion they can get.
Which is why we offered to design a leaflet for the Sutton Coldfield District NSPCC Spring Obsessions Fashion Lunch and this is what we created. Continue reading
